A king of excess, Roberto Cavalli showed his first collection of printed leather gowns in 1970 and has since built a desirable lifestyle empire. Cavalli’s special technique for printing on leather, creating unique patchwork designs composed of different materials caught the attention of the fashion world. His first collection of ready-to-wear were introduced in Paris and eventually lead to his first boutique in Saint-Tropez. Today, Roberto Cavalli designs clothing, accessories, glasses, underwear, and fragrances for women and men.

The Cavalli fragrances has two pillars. The Roberto Cavalli pillar includes two franchises. The Signature franchise which represents the glamour and exuberant femininity. The first fragrance, Roberto Cavalli for Women, debuted in 2002. The animal print for which he is known adorns many bottles and boxes. Lots of Cavalli fashions also feature a snake motif, and the snake adorns his fragrances Serpentine, Serpentine Silver, Oro and Anniversary. Then, we have the Paradiso (2015) franchise with its Mediterranean sophisticated nature. The Just Cavalli pillar from 2012 includes Just Cavalli for Her & Him, with their sexy and provocative fragrances.