L.O.V BRAND STORY
A name like commitment – a feeling: L.O.V
The emotions, delights and care expected of love in a cosmetics brand. Color inspiring women and inspired by women. Sharing everything it has to meet individual desires and needs. With only one ideal in mind: the irresistible beauty of a woman in L.O.V.
L.O.V IS SENSATIONAL.
L.O.V is voluptuous, exciting, passionate. Awakening the senses. Teasing them. Adding that little spark in the eye, that special luster on the lips – this “je ne sais quoi” that makes a woman simply irresistible. It always goes above and beyond to wow outside in. Even before the mirror shows the L.O.V, the velvety touch of its rich, indulging, moisture-infused textures unleash their sensual power. The initial way to experiment every product is to close the eyes, feel the color… and fall for it.
L.O.V MAKES NO COMPROMISE.
L.O.V is color. Advanced, modern, yet timeless color that makes it through long days and short nights. Color that truly cares. Meeting the highest standards. Raising them. Coming up with the most innovative formulas. Designing exclusive upscale packagings with a sensual touch and a wealth of smart details. And all at an affordable price. Because L.O.V’s is here to spoil every woman. And one at a time. Empowering her. Embracing her every facet. Offering an assortment that is both wide and specific enough so she can find HER distinct lipstick, HER precise foundation, HER statement looks. L.O.V is a woman’s own personal luxury…
L.O.V IS LOVE.
The femininity of the products, the indulgence of the textures, the commitment to caring and guiding: everything in L.O.V shows it was created by women who truly know women. With empathy, talent and expertise.
The natural-looking beauty and the sophisticated goddess; the mother of three and the serial lover; the hard-working professional and the accomplished makeup artist…
L.O.V is FROM and FOR all women.