LACOSTE was founded in 1933 by French tennis champion René Lacoste with the launch of his stylish, high performance tennis shirt, the Lacoste “Polo”. LACOSTE is the story of a man, with an exceptional talent, a tennis champion, with a unique vision of the sport, both in technique and lifestyle, and a true passion for it as well, as it became the passion of his life. René Lacoste had also an inventing mind, both inspired and ingenious, creating the polo shirt and revolutionizing tennis equipment.

Nicknamed the Crocodile by the press in the late 1920’s when he was a multiple Grand Slam tennis champion, René Lacoste had the animal embroidered on the blazer he wore on court, before making it the logo of his famous polo shirt.

Relying on its authentic roots sports, LACOSTE represents today a modern lifestyle, unique and of high quality represented through a wide range of products for men, women and children: sports and leisure apparel, footwear, fragrances, leather goods, eyewear, watches, home textiles and belts.

The first Lacoste fragrance, Lacoste Eau de Sport, was introduced in 1968. A series of fragrances for men and women have since been launched, many with a sporty theme and adorned with the crocodile logo.

Lacoste Eau de Lacoste L.12.12. Blanc is one of the fragrances from the original Eau de Lacoste L.12.12. perfume collection inspired by the Lacoste L.12.12 polo shirt, captures the peaceful, light and fresh feeling experienced by all men who put this legendary polo shirt on.

Lacoste Pour Femme is a very feminine eau de parfum, light and unprecedentedly sensual. A soft feeling of freshness infuses this elegant and modern fragrance.