JOOP! is a German luxury fashion house specializing in contemporary clothing and cosmetics. The company was founded as a designer label by German fashion designer Wolfgang Joop in Hamburg, Germany, in 1986. Joop, who had been selling designer clothing under his last name since 1981, established a successful license business.

To distinguish the brand from himself as an artist he added an exclamation mark to the name. After receiving top prize in a fashion competition in 1970, Wolfgang Joop entered the world of design and successfully presented a collection of fur products in 1978. A secondary denim and sportswear collection, Joop! Jeans, was created in 1988.

JOOP! is known especially for its prolific line of fragrances, beginning with the first scent, JOOP! Femme, introduced in 1987. Popular JOOP! Homme was launched just two years later. Both became top sellers and helped JOOP! evolve from a fashion company into a lifestyle company who today offers fashions, accessories, eyewear, fragrances and home goods. Today, Joop! produces a wide range of sensual fragrances for men and women.