With beginnings at the end of the 19th century, the Gucci company became one of the world’s most successful manufacturers of high-end leather goods, clothing, and other fashion products. The House of Gucci was founded by Guccio Gucci in 1921. During the 1950’s the trademark red striped webbing is introduced, taken from its original form place on a saddle girth. This became an emblem much as the leather moccasin with leather bit. Guccio Gucci created many of his classics early during the 1950’s; products such as luggage, ties, shoes, and the famous handbags sporting the bamboo handle. The company’s signature “double G” logo was adopted in the 1960s. The company’s first fragrance, Gucci No. 1 for women, was introduced in 1974. In addition to fragrance, Gucci products include handbags and other leather goods, shoes, ready-to-wear clothing, cosmetics, skin care, jewelry, and watches. Gucci perfumes are delightfully dramatic and refined, incorporating a floral composition into many of their women’s fragrances.

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. The most iconic Gucci fragrances are the Guilty Masterbrand, featuring Jared Leto as a powerhouse influencer, the Bamboo line and the most romantic and free-spirited launch of fall 2017, the Bloom edp. The blooming garden scene highlights Alessandro Michele’s muse, who is today’s most popular Hollywood actress, Dakota Johnson. Hari Nef, the 1st transgender model and Petra Collins artist are both impersonate the new Gucci vision of no boundaries.