In 1978, Margaretha and Wolfgang Ley presented their first collection under the name “ESCADA – Sporty Elegance.” This event laid the foundation for a new business idea that was as simple as it was successful: the “democratization” of elite haute couture. ESCADA offered: top quality in fabrics, fit and workmanship at affordable prices; sophisticated, imaginative design and extremely comfortable wear.
The first ESCADA perfume was introduced in 1990 and was named after its designer ESCADA Margaretha Ley. In 1993, ESCADA introduced the first seasonal fragrance with a limited summer perfume called “Chiffon Sorbet”. It was inspired by the brand’s spring/summer fashion collection. In doing so, the brand pioneered the concept of seasonal limited editions and established what has become one of the most successful summer fragrance lines in the perfumery industry.
Today ESCADA has interpreted its brand values in a new, updated way: cool glamour, sensual femininity and modern elegance are the hallmarks of the ESCADA brand line. The ESCADA woman is naturally drawn to the limelight and loves a feminine and glamorous yet fresh, modern style. The signature perfumes of ESCADA are ESCADA MAGNETISM, a sophisticated and sensual scent, ESPECIALLY ESCADA, a flowery scent embodying happiness and elegance and ESCADA JOYFUL, launched in 2014, which is a luxurious and feminine scent that captures the beauty of a bouquet of flowers.
In 2017 we celebrate the wonderful nature of woman with the new initiative, Escada Celebrate N.O.W.