A DECLARATION OF LOVE: “TI AMO ITALIA”
In 2014 Collistar launched a project that is first and foremost a positive message for the made in Italy sector, a celebration of the stunning beauty of its lands, its boundless millenary culture, the know-how of its talents, its creativity and passion.
More than ever before, with this project, Collistar promotes the use in its products of Italian ingredients, one of the brand’s distinguishing features. This involves sponsoring research in partnership with the University of Siena, in order to develop active ingredients contained in plants that are native to Italy. A new method for the Italian prestige perfumery sector which, for the first time, is committed to promoting the country’s excellent products.
Collistar declares its love for the ‘bel paese’ with a new line of products: a special collection incorporating the high-quality ingredients that can be found in Italy, exclusive starting materials from which it is possible to extract valuable active ingredients for skincare.
The “Ti Amo Italia” project also sees a singular and unique fusion of different worlds, a fatal attraction that in 2014 led to the creation of a make-up capsule collection, whose packaging was designed by the iconic style of Antonio Marras, Italian fashion pioneer. After fashion, it was time for design: a partnership with Kartell was launched in the following year: for the first time, a beauty brand and design brand have joined forces to create a make-up collection. 2016 is the year of the most unexpected partnership: Collistar and Fiat 500, two flagships of the Made in Italy brand, come together to form Ti Amo 500, an iconic and elegant make – up collection, which captures the unmistakable style and flare of the two brands.