The story of Chloé began in Paris in 1952 when French fashion designer Gaby Aghion and her partner Jacques Lenoir decided to introduce their own collection with a vision of offering luxury prêt-à-porter (Ready-To-Wear), a new concept at that time. They were the ones who simplified the strict demands for haute couture and developed a more comfortable and comprehensive, ready-to-wear line. A series of prestigious designers have passed through the company’s rosters over the years, including Karl Lagerfeld and Stella McCartney. The most significant celebrities such as Grace Kelly, Lauren Bacall, Brigitte Bardot, Anouk Aimée, Paloma Picasso and Jane Birkin all sought out the boutique for its luxurious daywear. Chloé’s romantic, blouses and long skirts defined the look of a generation. Chic, natural, referenced, based on a fabulous technique using sunray pleats, embroidered flowers, slits, hemstitches and transparency, these things characterize the brand the most.
Today, Chloé includes 2 luxury ready-to-wear lines, Chloe and See by Chloe, handbags, shoes, accessories and kidwear.
In 1975 the house debuted its signature perfume, a fragrance that continues to evoke the romanticism of the Chloé woman. The floral, feminine scent becomes one of the most popular scents of its time. Freedom, modernity and femininity… In 2008 Chloé imagined a unique rose, luminous and fresh, full of grace, and introduced the Oriental-floral fragrance Chloé, followed by a trendy series of perfectly seductive, feminine fragrances. This one-of-a-kind flower perfectly reflects the delicacy and natural elegance that make Chloe’s creations highly desirable. The Chloé rose has many faces. Over the last eight years, it inspired many interpretations, exploring different dimensions of the flower’s scent while remaining instantly recognisable.
Floral-woody Chloé fragrances are aimed at confident, creative, free-spirited women.
The 2 main lines are: Chloé Signature and Love Story, both are available in Eau de Parfum and Eau de Toilette versions as well.
The Newest one is Love Story Eau Sensuelle.