Hugo Boss, the German fashion house, is a reference for success & elegance in male fashion since 1924. It is one of the most popular men’s brands in the world, offering luxurious clothing, shoes, watches, wallets, fragrance, deodorant, shower gels, perfumes and other luxurious products. Market leader in the premium & luxury segment of the global apparel market.
Hugo Boss believes that nothing is more attractive than success and determination. That’s why we empower people to realise their full potential for success.

Fragrances for men and women are offered under both the Boss and Hugo brands. The first fragrance which is still on the market was Hugo Man, launched in 1995. The most important lines within the portfolio: Boss Bottled, Boss The Scent, Boss Woman.

Boss Bottled was launched in 1998 and since then, it has become an ICON, one bottle sold in every 3 seconds globally! Timeless classic for the Man of today who creates his own success. Like a suit in a bottle, the final touch for a successful day. BOSS The Scent presents two fragrances that play equal roles in a story of attraction. Two different fragrances, the same seductive power.