POLICE

The world-famous name of Police glasses has established itself in recent years as a “lifestyle brand” through the interpretation of a strong and cool image.

It is ahead of its time compared to the most popular trends among the young, and perfectly reflects these new trends in terms of concepts, designs, and graphics.

With its contemporary metropolitan style, Police signs its name to a wide selection of fashion accessories: glasses, perfumes, watches, costume jewellery, and a range of leather goods.

Facebook: https://www.facebook.com/Policefragrances/

LIFESTYLE BUSINESS UNIT MANAGER

LIFESTYLE BRAND MANAGER

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NEWS

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THE SINNER

The Sinner: a strong and provocative concept for an eccentric perfume that, in every single detail, expresses the energy, personality, and uniqueness of the brand POLICE.

Inspired by the vices and the forbidden games described in the recent best-seller, Fifty Shades of Grey, The Sinner is presented in a bottle encased in a pair of handcuffs, which represents the maximum transgression, the object of sin, and the playful perversion that lovers choose in their most intimate moments.

POLICE TO BE

Police “To Be” is a product that makes a strong impact because it marks the new direction of the Police perfumery line in terms of design.

Iconic concept:

In recent years, skulls are increasingly seen as a trendy and meaningful image in fashion, jewelry and art.

ICON

POWERFUL, ENERGETIC, AGGRESSIVE

These are the concepts underpinning the Police ICON.

The eagle is the innovative symbol for this new fragrance: a predator, extraordinarily fast, the quintessential representation of majesty, elegance, transgression. Exactly like the Police brand.

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GALLERY

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